We are one of the first car financing service


in Thailand, established to cater to the Premium-Luxury car market segment.

The group of companies operates a financial services business for automobiles, which includes hire purchase, leasing, and refinancing services for cars under the brand "Alpha X." Alpha X is a joint venture company formed through a business collaboration between the group and SCB X, which is the first financial institution and a leader in financial innovation and services among commercial banks in Thailand at present.

The concept of utilizing digital potential to supportbusiness operations.
The implementation of artificial intelligence technology.
Big Data database system.

To create the capability to access customers, with a focus on the Premium-Luxury automobile market, including high-end motorcycles, Alpha X Company is pioneering the market by offering lease, financing, and refinancing services for luxury yachts and riverboats. This aligns with the products represented by the company as authorized dealerships, such as BMW, Rolls-Royce, BMW Motorrad, Harley-Davidson, Azimut, and Chris Craft, among others.

Alpha X Company

Alpha X Company was launched in 2021 and commenced its customer services in 2022, positioning itself as one of the first providers of luxury car financing in Thailand, particularly targeting the Premium-Luxury car market. Given the limited number of players in the luxury car financial services market in Thailand, Alpha X Company has an opportunity to enter and gain market share. Additionally, the company recognizes the potential for growth in the Premium-Luxury car market in the future. It is worth noting that the overall number of newly registered passenger cars with less than 7 seats in Thailand in 2021 decreased by an average of 14.6% compared to 2019, mainly due to the impact of the COVID-19 pandemic on the global economy and the local automotive market. However, within the Premium and Ultra-Luxury car segments, the average reduction in newly registered cars was only 9.9% with an average growth rate of 11.0% during the same period.

The Economic Intelligence Center (EIC) is the research center of Siam Commercial Bank (SCB)

There is a forecast indicating that the luxury car market in Thailand is expected to experience a significant expansion of approximately 14.0% in the year 2022. This projection comes as a result of the gradual economic recovery in the country, reflecting the resilience of the luxury car market. The growth is driven by an increasing number of affluent customers with high purchasing power, as well as a rising trend in lifestyle changes leading to increased spending. Moreover, the proportion of luxury car financing provided to all customers remains high, indicating that even though these customers have strong purchasing power, they still consider financial institutions as a viable option for car financing. This suggests that affluent customers are exploring financial institutions as a preferred avenue for car financing services.