We are one of the first car financing service
in Thailand, established to cater to the Premium-Luxury car market segment.
The group of companies operates a financial services business for automobiles, which includes hire purchase, leasing, and refinancing services for cars under the brand "Alpha X." Alpha X is a joint venture company formed through a business collaboration between the group and SCB X, which is the first financial institution and a leader in financial innovation and services among commercial banks in Thailand at present.
The concept of utilizing digital potential to supportbusiness operations.
The implementation of artificial intelligence technology.
Big Data database system.
To create the capability to access customers, with a focus on the Premium-Luxury automobile market, including high-end motorcycles, Alpha X Company is pioneering the market by offering lease, financing, and refinancing services for luxury yachts and riverboats. This aligns with the products represented by the company as authorized dealerships, such as BMW, Rolls-Royce, BMW Motorrad, Harley-Davidson, Azimut, and Chris Craft, among others.