More than


in operating the motorcycle dealership business.

A car dealership with a full-service center, offering comprehensive services related to automobiles
can be considered a complete service provider, covering everything from buying, selling, renting, and providing services.

BMW Motorrad Motorcycle

The company began distributing BMW Motorrad motorcycles in the year 2017 and continued to do so until December 31st of 2022, under the management of MAG Group.

BMW Motorrad motorcycle dealership center.
3 branches in Bangkok

3 branches in other provinces

The BMW Motorrad motorcycles are big bikes that emphasize a diverse range of models to meet the needs of customers from all groups. They also incorporate advanced technology, reflecting BMW's status as a leading car manufacturer globally. The lineup includes various models, starting from the Urban and Roadster series, which are suitable for daily commuting. The Sport series focuses on high-speed driving, while the Heritage series emphasizes classic design. The Adventure series is designed for adventurous off-road riding, gaining popularity among adventure enthusiasts. Lastly, the Touring series offers large-sized bikes suitable for long-distance journeys.

BMW Motorrad Motorcycle Sales and Service Center.

as of 31st of December 2022

Branches of Sales and Service Center Province Location/Address ear of establishment
Ladprao Bangkok
2222/9 Ladprao Road, Plabpla, Wang Thonglang District, Bangkok, 10310, Thailand.
Siam Paragon(1) Bangkok
Siam Paragon Shopping Center, Rooms No. 2-53 and 2-54, 991 Rama 1 Road, Pathum Wan District, Bangkok 10330
Icon Siam(1) Bangkok
Icon Siam Shopping Center, Room No. 319, 299 Charoen Nakhon Road, Khlong Ton Sai Sub-district, Khlong San District, Bangkok 10600.
Ubon Ratchathani Ubon Ratchathani
9 Moo 8, Tambon Chaeramae, Mueang Ubon Ratchathani District, Ubon Ratchathani Province, 34000
Phuket Phuket
9/99 Moo 5, Tambon Ratsada, Mueang Phuket District, Phuket Province, 83000
Hat Yai Songkhla
888 Supasarnrangsan Road, Tambon Hat Yai, Amphoe Hat Yai, Songkhla Province, 90110.


(1) There is no service center available.

Harley-Davidson Motorcycle

The USM Group of companies began distributing Harley-Davidson motorcycles since the year 2017 and continues to do so as of September 30th, 2022

Harley-Davidson Motorcycle Dealership Center
1 branch in Bangkok

2 branches in other provinces*

* 2 branches in other provinces, including 1 branch in Ubon Ratchathani province and 1 branch in Hat Yai district, Songkhla province.

Harley-Davidson motorcycles are iconic American-made big bikes with a long history. They have a distinctive identity and appeal to a specific target audience who are passionate about the Harley-Davidson brand and its American heritage. The brand offers a diverse range of motorcycle models in various lineups, such as Sportster, Softail, Adventure Touring, Touring, and CVO

Harley-Davidson Motorcycle Dealership and Service Center

as of 31st of December 2022

Branches of Sales and Service Center Province Location/Address Year of establishment
Ubon Ratchathani Ubon Ratchathani
313 Moo 7, Tambon Chaeramae, Amphoe Mueang Ubon Ratchathani, Ubon Ratchathani Province, 34000, Thailand
Hat Yai Songkhla
882 Supasarnrangsan Road, Tambon Hat Yai, Amphoe Hat Yai, Songkhla Province, 90110, Thailand.
Thonburi Nonthaburi
292 Moo 3, Tambon Bang Khun Kong, Amphoe Bang Kruai, Nonthaburi Province, 11130, Thailand.


(1) Thonburi branch of Harley-Davidson motorcycle sales and service center opened in July 2022.