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Car Dealer Business
Over
in the automotive sales business.
A car dealership with a full-service center, offering comprehensive services related to automobiles, can be considered a complete service provider,
covering everything from buying, selling, renting, and providing services.
BMW and Mini Cars
The company group started distributing BMW and Mini cars as its first car brands since the year 2000 (2543 BE). BMW is the main brand among them. As of December 31, 2022 (2565 BE), under the management of MAG company, the group has a total of 9 sales centers for BMW and Mini cars.
BMW Car Dealership Centers
6 branches in Bangkok
4 branches in other provinces
Mini Car Dealership Centers
5 branches in Bangkok
4 branches in other provinces
Dealership and Service Center (including paint and body repair) for BMW and Mini cars.
As of 31st of December 2022
| Branches of Sales and Service Center | Province | Location/Address | Car Brand | Year of establishment |
|---|---|---|---|---|
| Rama 4 | Bangkok | 2929/9 Rama IV Road, Khlong Toei Sub-district, Khlong Toei District, Bangkok, Thailand 10110 | BMW and Mini | 2002 |
| Ladprao | Bangkok | 2222/9 Ladprao Road, Plabpla Sub-district, Wang Thonglang District, Bangkok, Thailand 10310 | BMW | 2002 |
| Siam Paragon(1) | Bangkok | Siam Paragon Shopping Center Room No. 2-53 and 2-54, 991 Rama 1 Road, Pathum Wan Sub-district, Pathum Wan District, Bangkok, Thailand 10330 | BMW and Mini | 2006 |
| Ekkamai(2) | Bangkok | 99/99 Sukhumvit 63 (Ekkamai) Alley, Klongton Nua Sub-district, Wattana District, Bangkok, Thailand 10110 | Mini | 2007 |
| Rama 3(2) | Bangkok | 999 Rama 3 Road, Bang Kholame Sub-district, Bang Kho Laem District, Bangkok, Thailand 10120 | BMW and Mini (Service center only) | 2012 |
| Icon Siam(1) | Bangkok | Icon Siam Shopping Center Room. 319, 299 Charoen Nakhon Road, Khlong Ton Sai Sub-district, Khlong San District, Bangkok, Thailand 10600 | BMW and Mini | 2018 |
| Pattanakarn-Srinakkarin | Bangkok | 2089 Phatthanakan Road, Phatthanakan Sub-district, Suan Luang District, Bangkok, Thailand 10250 | BMW | 2022(3) |
| Ubon Ratchathani | Ubon Ratchathani | 9 Moo 8, Tumbon Cha-rae Mae, Amphoe Mueang Ubon Ratchathani, Ubon Ratchathani Province, Thailand 34000 | BMW and Mini | 2015 |
| Phuket | Phuket | 9/99 Moo 5, Tumbon Ratsada, Amphoe Mueang Phuket, Phuket Province, Thailand 83000 | BMW and Mini | 2017 |
| Hat Yai | Songkhla | 888 Suphasarnrangsan Road, Tumbon Hat Yai, Amphoe Hat Yai, Songkhla Province, Thailand 90110 | BMW and Mini | 2018 |
| Surat Thani | Surat Thani | 159 Moo 1, Tumbon Wat Pradu, Amphoe Mueang Surat Thani, Surat Thani Province, Thailand 84000 | BMW and Mini | 2023(4) |
Note:
(1) There is no service center available.
(2) The service center does not offer paint and body repair services.
(3) The car dealership branch in Phattanakan-Srinakarin started operating in September 2022.
(4) The MAG Company is in the process of opening a car dealership branch in Surat Thani during the second quarter of 2023. Currently, the MAG Company has a temporary car dealership branch in Surat Thani providing limited services.
Honda Cars
The group of companies started selling Honda cars in the year 2012. As of December 31, 2022, this is being done under the operations of the SHA Company Group.
Honda Car Dealership Center
4 branches in Bangkok
1 branch in other provinces*
Honda Car Dealership and Service Center (including paint and body repair service)
as of 31st of December 2022
| Branches of Sales and Service Center | Province | Location/Address | Year of establishment |
|---|---|---|---|
| Phatthanakan | Bangkok | 88 Phatthanakan Soi 30, Suan Luang Sub-district, Suan Luang District, Bangkok 10250, Thailand | 2012 |
| Udomsuk | Bangkok | 530 Srinakarin Road, Nong Bon Sub-district, Prawet District, Bangkok 10250, Thailand | 2015 |
| Huamak (Head Office) | Bangkok | 825 Ramkhamhaeng Road, Huamak Sub-district, Bang Kapi District, Bangkok 10240, Thailand | 2015 |
| Sukhumvit(1) (Bang Na Dern) | Bangkok | 2754, 2756 Sukhumvit 66/1 Soi, Sukhumvit Road, Bang Na Sub-district, Bang Na District, Bangkok 10260, Thailand | 2015 |
| Bang Na (Relocated from Sukhumvit Branch (Previous Bang Na Branch)) | Bangkok | 929 Theparat Road, Bang Na Nua Sub-district, Bang Na District, Bangkok 10260, Thailand | 2022(2) |
| Hat Yai(1) | Songkhla | 886 Suphasarnrangsan Road, Tambon Hat Yai, Amphoe Hat Yai, Songkhla 90110, Thailand | 2017 |
Note:
(1) The service center does not provide paint and bodywork repair services.
(2) SHA Company opened a new Honda car dealership in Bangna at Kilometer 4.5, using the name "Bangna" branch. This move was due to the relocation of the business from the Sukhumvit branch (formerly located in Bangna). The Sukhumvit branch currently only offers showroom and service center services and will end its lease by the end of 2022. SHA Company is currently negotiating with the landlords for lease extension and also in talks with Honda Thailand to extend the operating period of the Sukhumvit branch based on the new lease duration, with a plan to change the name of the former Bangna branch to Sukhumvit branch.
Rolls-Royce Cars
The GW Group of Companies began distributing Rolls-Royce cars from the year 2012. As of December 31, 2023, under the operation of the GW Company, there are two Rolls-Royce car dealerships. The first branch is located on Rama 3 Road, which was the initial dealership. The second branch is situated at Siam Paragon. GW Company is the sole official authorized distributor of Rolls-Royce cars in Thailand.
Rolls-Royce Car Dealership Center
2 Branches in Bangkok
Rama 3 Branch
Siam Paragon Branch
The Rolls-Royce brand of cars originates from the United Kingdom and has a rich history spanning 118 years. It is widely recognized as the epitome of luxury and one of the most prestigious car brands in the world. Rolls-Royce cars are known for their unique characteristics and high-quality craftsmanship, as well as their distinctive and outstanding designs. Rolls-Royce cars cater to a high-net-worth clientele, with prices ranging from 32.7 million Baht to 47.3 million Baht. Typically, customers have the option to customize their cars through bespoke options, allowing them to tailor the vehicle to their specific preferences and needs. This customization often results in higher selling prices above the base price and contributes to increased profitability for the group of companies involved in the distribution of Rolls-Royce cars.
Rolls-Royce Car Dealership and Service Center
as of 31st of December 2022
| Branches of Sales and Service Center | Province | Location/Address | Year of establishment |
|---|---|---|---|
| Rama 3 | Bangkok | 999 Rama III Road, Bang Kholame, Bang Kho Laem District, Bangkok 10120, Thailand. | 2012 |
| Siam Paragon(1) | Bangkok | Siam Paragon Shopping Center, Room No. 2-55, 991 Rama I Road, Pathum Wan, Pathum Wan District, Bangkok 10330, Thailand | 2013 |
Note:
(1) No service center available