03 October 2023


3 October 2023, Bangkok.

Spectre, the first fully electric Rolls-Royce, made its debut in Thailand on 3 October

  • World’s first ultra-luxury electric super coupé ushers in a new era for Rolls-Royce in the region
  • Strong interest and demand for Spectre worldwide with an order bank stretching through 2024.
  • Thailand a key market for Rolls-Royce in the Southeast Asian region

“We are delighted to celebrate the debut of Rolls-Royce Spectre in Thailand, the most anticipated model in the history of our marque. Thailand remains a key market for the South East Asian region, and has captured the imagination of many, representing as it does the start of our brand's bold electric future. With its highly contemporary design and delightful Bespoke interior, combined with true engineering substance and innovation, there can be no doubt that Spectre is a true Rolls-Royce.”

Irene Nikkein, Regional Director Asia-Pacific, Rolls-Royce Motor Cars

“Thailand continues to be a strong hub for luxury, with an increasing diverse population of highly successful individuals who comprise a new generation of entrepreneurs. The arrival of Spectre comes at an important time. Rolls-Royce’s all-electric super-coupé is at the pinnacle of the luxury market. I am delighted to have the opportunity to showcase this remarkable motor car in Thailand and to facilitate a new electric era for the brand.”

Krisda Sawamiphakdi, General Manager, Rolls-Royce Motor Cars Bangkok

In 2021, Rolls-Royce Motor Cars made a historic announcement that would shape the marque’s history forever. Rolls-Royce Motor Cars declared its commitment to electric technology by both announcing Spectre, an all-electric car with first customer deliveries in the fourth quarter of 2023, and that by the end of 2030, the marque’s entire portfolio would be fully electric. Since this significant moment in the storied history of Rolls-Royce, Spectre has been on a remarkable journey, including completing a highly demanding testing programme, spanning 2.5 million kilometres. Last October, Spectre was unveiled to the world at the Home of Rolls-Royce in West Sussex, England, and response from across the globe has been overwhelmingly positive.

Now, ahead of first client deliveries later this year, Spectre made its debut in Thailand on 3 October in Bangkok. The world’s first ultra-luxury electric super coupé, on a regional tour, is being shown to clients and media alike, providing a look into Rolls-Royce’s electric future.

Spectre heralds the beginning of an exciting new chapter for Rolls-Royce Motor Cars and the start of the marque’s all-electric era. Spectre represents a promise made, a prophecy kept and a remarkable undertaking. Spectre demonstrates how perfectly Rolls-Royce is suited to electrification. By the end of 2030, its entire product portfolio will be fully electric.

The marque has a long-standing connection with electric technologies; in 1900, Rolls-Royce co-founder Charles Rolls prophesised an electric future for the motor car. Having experienced an electric vehicle named The Columbia Electric Carriage, he foresaw the technology’s suitability as a clean, noiseless alternative to the internal combustion engine – providing there was sufficient infrastructure to support it. In 2011, Rolls-Royce showcased a fully electric Experimental Phantom concept named 102EX. This was followed by 103EX, a dramatic design study that anticipated a bold electric future for the marque.

Pricing in Thailand for SPECTRE starts from THB 31.8 million (before options, inclusive of taxes).

The car comes with Spectre Ownership package:

  • 4-year warranty, unlimited mileage (unless the car is for commercial use)*
  • 10-year warranty for battery*
  • Service inclusive covers maintenance costs, less consumables*
  • 24/7 roadside assistance*
  • All Rolls-Royce technicians in Thailand are fully trained on SPECTRE with Electric certification, ahead of customer cars arriving in market Q4*

*Terms and conditions apply

*Rolls-Royce pricing is dependent on customer specification. Each Rolls-Royce is bespoke.
For more information, please contact: Rolls-Royce Motor Cars Bangkok (Rama 3)
Tel. 02-670-6060
Facebook: Rolls-Royce Motor Cars Bangkok
LINE Official: Rolls-Royce Bangkok
Instagram: RollsRoyceThailand